presentation
One of the first stages of companies facing their introduction in international markets is the creation of commercial networks. The importance of planning the efforts and control the management of these networks is vital, as it is going to depend on this the closure of sales and consequently the viability of your immersion in the market.
Likewise, these commercial structures can help to identify mistakes in the approach and improve significantly the settling of the product at an international level. With this, the control and feedback of the updated information is essential.
On the other hand, it is evident the difficulty inherent in the control and management of commercial networks by the company. In the current economic situation, due to the limited capability of investment sometimes these commercial networks are not managed as they should and therefore the potential in which the company has invested might be left on the way.
The philosophy of Perseida starts by optimising the investment and the effort of our associates, as our success depends on yours.
For this reason, Perseida offers concrete solutions to avoid the different threatens and to reduce the risks in regards to the investment in commercial networks.
The main aspects of the management of commercial networks with Perseida are:
- Reducing timing and costs of settling. Due to the presence of our business centre and the staff of Perseida in Tangier, your company already have a corporate platform.
- The sales force must be constituted by professional agents with knowledge and established in the sector.
- Setting up a proper and continuous communication channel with the company and working together and coordinated with our representative offices from where the network will be managed.
- Planning the commercial approach in a coordinate way with the company, executing them while controlling the everyday life and providing feedback to the company.
procedure
- Informing: The main objective is opening the Moroccan market, for that is necessary to identify the different channels, making a process for assessment and specifying an action plan.
- Settling the company in the Moroccan market: This is a tool that will allow to find a niche in the market and promote our product.
- Assisting in negotiations: This is, without doubt, one of the key aspects, closing the deal is the main objective of every commercial action. The entrepreneurs can choose whether or not they want to delegate the final closure of the sales, but it is important to establish some policies to set the grounds of this action.
- Collection of payments: This point is the most important part in exportations and sales in general, managing and securing the payment.
What does Perseida provide when managing commercial structures?
- Gathering the information and contacts. The client base belongs to the company and not to the agent, providing the possibility of targeting efforts toward potentially interesting clients, creating thus a direct link and avoiding the risk of loosing the client base if the agent is lost.
- Public relations. The obtained information must be used to set relationships with specific clients and offer them solutions.
- Management of the activity. Through the monitoring and controlling of the commercial plan and assessing the productivity of the different agents.
- Legal protection, creating the structure under a legal standard framework and protecting the interest of your company.
- Avoiding the difficulties of control over the real efficiency of the agents and assuming the role of effective link, offering real time feedback.
- Creating regular reports and feedback.
